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The SPM Summit Speaker Lineup
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Robert Cialdini - Marketing & Sales Persuasion Expert
We are proud to feature Dr. Robert Cialdini as our keynote speaker for the Sales, Profit & Marketing Summit. You will be able to meet Dr. Cialdini live and in person at the Summit. He is the most cited living social psychologist in the world today in the field of influence and persuasion and we want him to share his knowledge on marketing and sales with hvac, plumbing and electrical contracting professionals like you. All of the speakers at the SPM Summit have been hugely influenced by the scientific laws of influence that Cialdini has studied. Some call him, "The Godfather of Persuasion" due to his involvement in extensive research and scholarly training in the study of psychology of influence. . . .
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Adams Hudson - Service Contractor Marketing Expert
Adams Hudson is the president of Hudson, Ink, a marketing firm that creates and distributes a variety of marketing and information products. His firm focuses on helping the in-home service contractors market more effectively with Turn-Key Retention Newsletters, Direct Mail Marketing and Strategy, Online Marketing and Strategy, Custom Ad Design and Copywriting, and Customized Marketing Coaching. Adams has authored numerous books on contractor marketing, including Contractor Marketing Secrets Your Competition Doesn't Want You to Know, The Marketing PowerPack Series . . .
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Doug Clay - Rapid Contracting Growth Expert
We are proud to feature Doug Clay as our service contracting rapid start-up and growth expert for the Sales, Profit & Marketing Summit. Doug has been part of the service contracting business for most of his life and he currently owns an extremely profitable and successful contracting business. Doug has done every job in the contracting industry and has joined almost every industry best practice group and lived to tell about it. . . .
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Steve Coscia - World-Class Customer Service Expert
Steve Coscia is one of the most widely published and quoted authorities in customer service and trade industry publications. A partial list of companies that use his customer service strategies include Dell Computer, Motorola, VISA and Olive Garden Restaurants. Steve Coscia is a Select Vendor for Bryant Heating and Cooling Systems. His clients make more money through better customer retention, increased upselling and heightened awareness to how stress can limit productivity and effectiveness. His strategies cut through the clutter and focus on the key tactical behaviors which enable a company to become world-class. . . .
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Drew Cameron - Sales Management Expert
Drew has a distinctive talent for creating million dollar salespeople, and developing an environment and culture within an organization in which they can be successful for the ultimate benefit of the customer and the company. What's more, Drew looks at the whole sales organization including office staff, service techs and salespeople so that your team can attain maximum sales awareness of each and every opportunity you have. . . .
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Rodney Koop - Flat Rate Pricing Expert
Rodney Koop has thrilled audiences for more than 30 years at colleges, corporations, churches and even jail cells. Known for his high energy, high motivation and memorable events, no one goes away without the realization of their own unlimited ability and potential. Although he owns and operates a multi-service contracting business, he is much more than that. His ability to find unique solutions to the toughest problems facing contractors makes him transformational. . . .
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Tom Peric - Contractor Publicity Expert
Tom Peric is president of Cherry Hill NJ-based Galileo Communications Inc., a public relations consulting firm that specializes in creating editorial content and initiating aggressive publicity campaigns on behalf of its clients. Tom's client list ranges from a billion dollar company and the largest privately-owned business-to-business publisher in the United States to family-owned contracting companies. An award-winning journalist, Tom forged his editorial expertise with a decade-long stint as a reporter in Washington, D.C. and Cleveland, Ohio. . . .
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Malia Smith - Internet Marketing Expert
On The Cutting Edge - Malia Smith has been involved in Internet marketing for 6 years. Her experience began with search engine optimization and eventually expanded into social media and local search marketing. She has worked with several Internet marketing agencies in the past which have broadened her skills. Today she owns Niche Online Solutions, an Internet marketing, web design and development company. Malia will be sharing her knowledge of online reputation management at the Sales, Marketing & Profit Summit 2012. She will discuss details surrounding review sites and local listings, including the algorithms which impact ranking within these sites, how to create a positive reputation and how to combat a negative reputation online. . . .
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Rick Picard - The "$6 Million Dollar" Salesman - Sales Expert
"Does It" - Not Just Talks About It - We are proud to feature Rick Picard as our service contracting sales expert for the Sales, Profit & Marketing Summit. Rick has been part of the service contracting business for most of his life and he currently works as a salesperson for a company in the New England area. He has accomplished some of the most eye popping sales results that have ever been achieved in the service contracting business. He has achieved $6 million in sales directly to consumers with NO new construction or remodeling. To quote Rick, "I refuse to participate in the bad economy." To that fact, he has done nothing but show that you create your own economy with your sales results good or bad. Rick will be one of our co-hosts at the Sales, Profit and Marketing Summit and will be happy to share his secrets of what it takes to schedule, qualify, sell and manage the work with the opportunities you have. This is a once-in-a-lifetime chance to speak with someone who sells between $100,000 to $150,000 per week in residential hvac, plumbing and electrical calls. . . .
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Joe Crisara - Contracting Sales Whisperer
He has a style that has you feeling like he is a member of your family or someone you met before. His down-to-earth, direct and impassioned approach combines 33 years of contracting experience with strong expertise in sales best practices. Thus, anticipate hearing the thunderous ring of truth from Joe, who stands apart from traditional sales professionals as he helps contractors achieve revenues 3-5 times greater than the average salesperson. His students remark, "When Joe talks, you hear the ring of truth." . . .
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