Training your people to create "Million-Dollar" service techs or sales people is an enormous investment. The trend of top performing companies is to have an in-house sales coach to train your team, coach them and hold them accountable to reach your numbers. Joe Crisara will show you how to find the right person and train them to create what will be the most powerful position in your company that will increase sales and profit for years to come.

Joe Crisara is The HVAC, Plumbing & Electrical Service Contractor "Sales Coach." He is a sales educator and entrepreneur and has a style that will leave you with the impression that he is either a member of your family, or someone that you have met before. When reading or listening to Joe's work you will undoubtedly hear the "ring of truth."

Julie Crisara has created many employee motivational programs that make the morale of companies go through the roof. She has also written many books and manuals including "The Best Ever" Flat Rate Pricing System which incorporates flat rate repair, equipment sales, technical training and job position standards all in one business enhancing system. Julie has also written the material on customer service training and has set up many call centers for companies doing million of dollars in sales each year.

So you've set up a website, now how do you get it to convert shoppers intobuyers? Developing these strategies requires detailed analysis, testing andconstant measurement and correction -what's often called agile marketing. The main goal is to grow your business in the most efficient and cost-effective way possible: using smart SEO techniques to bring you leads, decreasing your cost per call, increasing your website conversions, using social media and content marketing to grow your brand, and reporting results in a detailed and innovative way in order to maximize your ROI at every turn.

You pay tons of money to get potential clients to call you. But when the phone rings are you prepared? In this exciting session, Danielle Clay, acclaimed as the top customer service representative in the country will play some examples of bad mistakes that call-takers make when trying to convert callers into buyers.

Danielle Clay has worked in a family business for most of her life. She has been widely acclaimed as one of the best call-takers in the contracting industry. Danielle has taken some of the best practices that the contracting industry has to offer and expanded on them to the point where the best practice companies ask her for advice in the training.

Kirk King is an Automotive Engineer with an MBA who purchased a multi-million dollar marketing company at age 36. King's impressive sales background coupled with Continuity Programs' 40 years of marketing experience make him the go-to authority on customer retention and lead generation. King is the President of Continuity Programs, Inc., a full-service marketing firm specializing in the creation and fulfillment of personalized cross-media marketing solutions for Service Contractors.

Kirk King will cover today's best practices on marketing your service company with a focus on how to nurture customer relationships and increase brand equity. This session is jam-packed with insider information including 2012 service industry consumer statistics from Continuity Programs' third-party research surveys.

If you are a high end service contractor then no doubt your prices are higher than your competitors. Rick Picard will show you how to create enough value so that your higher prices seem positively affordable to your clients. Rick's tool box to differentiate his services from competitors is remarkable and he will show you how to use each one of these tools in an audience participation town hall discussion.

We are proud to feature Rick Picard as our service contracting sales expert for the Service Super Summit. Rick has been part of the service contracting business for most of his life and he currently works as a salesperson for a company in the New England area. He has achieved $6 million in sales directly to consumers with NO new construction or remodeling. To quote Rick, "I refuse to participate in the bad economy." This is a once-in-a-lifetime chance to speak with someone who sells between $100,000 to $150,000 per week in residential hvac, plumbing and electrical calls.

One of the largest problems in the service contracting industry is finding, compensating and managing service techs who sell $1 million per year. Sarah Casebier, co-owner of Radiant Plumbing in Austin, Texas has certainly gone down the path to learn the do's and dont's behind doing all three. Sarah will share the challenges and successes that she and her husband Brad have experienced to build their winning team.

Sarah Casebier is the co-owner of Radiant Plumbing in Austin, Texas. As a ContractorSelling.com coaching client, she has converted her company successfully from new construction into a profitable service company that now has several highly successful service technicians. Sarah and her husband-partner Brad typify the high-end service mentality needed to dominate a market.

In 1996 Mike Cottle purchased Cole Services and began to expand coverage and service offerings. Today, Cole Services is headquartered in southern California with more than twenty two service vehicles. Mike Cottle and Cole Services are the epitome of a profitable, growing service company.

Service Contractor and ContractorSelling.com client Mike Montano will detail how he discovered online reviews and used them to grow his company's reputation and bottom line. In fact he was so successful, that he "bottled" his formula and started a business whose only role is to help contractors improve their online reputations.Automatically drive clients to create positive online reviews to influence consumers to choose YOU!